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TOTAL, the Group's name, has the same meaning and pronunciation in multiple languages. It evokes an all-encompassing commitment to its customers throughout the world. TOTAL is also the name of our flagship brand. Introduced in 1954, it enjoys strong recognition and acceptance among our stakeholders and customers.
TOTAL Lubrifiants, a Total Group subsidiary, produces and markets lubricating oils and products for other applications (grease, fluid, coolants, motor oil etc.) under the TOTAL brand. It does so in 150 countries and for an array of sectors:
ELF has been a winning brand for over 45 years. A significant lubricant player worldwide, it is well known thanks to its participation in motorsports competitions. ELF became a TOTAL brand in 2000.
Since 1967, ELF's goal has been to be recognized as the most competitive, innovative and successful brand of lubricant. Putting technological innovation, research and cutting-edge technology into high gear, ELF produces motor oils and lubricants fit for champions. ELF is a passionate participant in motorsports and is present at the world's biggest competitions, including the World Superbike, MotoGP, World Series by Renault, and World Endurance. The brand is trusted by leading international manufacturers and has long-lasting partnerships with RENAULT, DACIA, NISSAN and KAWASAKI.
ELF values: driving the brand
ELF creates innovative, specially adapted lubricants and speciality products for every need, with: